Leeds Building Society

Background
JumpHigher's has been working closely with Leeds Building Society (formerly Leeds and Holbeck) for almost 2 years providing internet marketing services. Originally, JumpHigher was enlisted to optimise the Leeds Building Society website to increase mortgage, credit card and savings enquiries. Leeds Building Society need maintain a naturally well performing site to remain competitive, so JumpHigher were enlisted to carry out SEO to address this issue After the success of the SEO, JumpHigher took over the pay-per-click (PPC) campaign management on Overture and Google.

Solution
JumpHigher took a methodical view to the SEO for Leeds Building Society and concentrated on promoting products that were at competitive rates. The strategy with the SEO was to provide a long term presence on search engines, while the PPC campaigns were designed to drive traffic to the site quickly.

Results

Through a combination of JumpHigher's SEO and PPC work and Leeds Building Society's effective offline marketing and strong product range, JumpHigher helped to increase online mortgage applications to the Leeds Building Society website by a staggering 300%.

Through effective budget control, and targeted campaigns, JumpHigher helped to deliver more mortgage applications to the site, than Leeds Building Society had ever had!

On the 12th September 2005, Leeds and Holbeck completed their re-branding exercise, and changed their name to Leeds Building Society. JumpHigher has been constantly working with the society to ensure their online brand transition is as smooth as possible. They are now providing SEO and PPC services for the new site.

"JumpHigher's experience in both PPC and SEO has been a key component in the expansion of our online strategy. They have taken an active interest in making sure they understand our business fully to exploit opportunities in the ever-increasing online financial services sector. We know JumpHigher will be able to support us in our plans for 2006 as we look to increase business through our Ecommerce channel."

Phill Lock, Senior Ecommerce Officer, Leeds Building Society

www.leedsbuildingsociety.co.uk

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